Management Communication for Prices of Air Tickets- myassignmenthelp

Question: Discuss about theManagement Communication for Prices of Air Tickets. Answer: Introduction: In this era of competitive edge, where all the companies are thriving to exist in the market it becomes imperative to have strategies that are innovative and attractive. Social media plays a huge role in the same (Velsamy and Karthikeyan 2016). However, there are some negative sides of the platform as well. Played reluctantly, the ever-dominant social media can lead to some of the major issues like what happened in the context of Qantas airlines. Future plans that can be taken by Qantas to enhance its brand image to its customers with justifications: According to the case study, it has been seen that Qantas has been grossly incapable of holding on to its model and impressing its customers. Time and again it has proved its inability to hold the loyal base of its customers. If appropriately judged, one may find out that the main reasons that the company has lost its customer base are communication issues on the part of the company to its customers and maintenance of its aircraft engines. Thus, it becomes evident that in order to regain its customer base, the company needs to restore its customers trust towards the company (Velsam and Karthikeyan 2016). Apart from that, the company also needs to make proper communication strategies with its customers. Only then the company will be able to prosper once again. In order to make an appropriate communication strategy, the company needs to understand what exactly are the needs and demands of its customers. Qantas also needs to compare its prices of air tickets, the level of comfort that t he other companies are providing the customers with that price and other value-added services if any. Qantas airlines then need to re-plan its airfares in accordance to the current airfares in the market. It is at the same time needless to assert that Qantas airlines need to keep its airfares a little low than the other brands as it has already lost a significant part of its customers. Also, the incidents of repeated engine failure have harmed the trust of the customers. Thus in order to attract the customers, the company needs to provide tickets at considerable low rates than the other companies in the market (Naim and Lenka 2018). Three important factors that need to consider while using social media sites: Since social media like Facebook, Twitter and Instagram can be assessed by layman and learned, while incorporating these into business and its promotion, companies need to be extra careful. There is always a risk of negative comments. Apart from that, it should be also kept as concern that the same page can be trolled down by the public in case there are instigating lines or information that hurt the sentiment of others. Thus a few factors must be kept in concern while dealing with social networking sites Avoiding disclosure of employment information of the employees companies should be held at a distance as far as possible. It must be maintained that nothing personal of the company are shared on social media (Valentini 2015). For instance, the salary range, the satisfaction or the dissatisfaction of the employees at the company and other relevant details must be filtered. These are the details that can be manipulated and misused by other rival companies. Managing privacy settings: This mandatory feature needs to be adhered to by the employees. The company that is using social networking site for its promotion and advertisement or for any other purposes must be sure enough that the employees handling the social networking sites are technically apt and capable. A continuous monitoring is necessary since the sites can be used and accessed by all. The employees must be cautious that the malicious and perverted comments are deleted before it reaches the customers (Naim and Lenka 2018). That is, timely alteration and filtration of comments are necessary. Otherwise, there are high chances that the company and its mission of incorporating its business in social networking sites may be bullied. Another major factor that harms a companys reputation is computerized comments. Computerized comments must not be entered for each comment (Valentini 2015). The admin must also keep manual control over the pages so that negative and malicious comments can be altered or deleted. Training and development programs: no wonder training and development programs are mandatory in this context. With the advent of technology while on one hand business is a lot smoother, on the other hand, there are risks of hacking the system (Dijkmans, Kerkhof and Beukeboom 2015). In order to anticipate hacking the employees that are handling the social media sites must be appropriately trained. Communication plan template Timing It must be maintained that the communication is maintained at the right time. That is, the customers are not forced to hear the advertisements of the airline. The communication must be done through audio, video, and other ways like banners, billboards, hoardings and a lot more. Communication to the customers must be exciting and the customers should feel attached. The communication should be planned in an attractive way. Audience The audience of the Qantas airline, are the customers. In this context, the airline targets three sections of customers. In the first section, some customers want to experience the fine customer service. In the second category, some customers love to try out different offers and discounts. The third category that the airline targets is the kid section. The airline has modified its product for children and targets them. Apart from that the airline also uses dcor and ambience in a way that customers feel attracted towards availing the airline service. Sender The sender is the airline service and its management. They not only send messages but also at the same time innovates new ways of sending messages. Key message The key message that the airline sends is to avail the services once. The airline also offers complimentary food and drinks to its passengers (Valentini 2015). Desired Outcome The management desires that this implementing this communication plan will hugely increase the sakes of the airlines. Apart from that, a lot of customers will come to know about the airline. Medium The airline will be using the medium of television, social media networking sites like Facebook, Twitter and Instagram in order to advertise. Apart from that, all the details will also be there on its website. Materials The company will require a proper internet connection, laptop and desktops, software developers to develop its webpage. The company would also need analysts. Frequency It has been decided that the advertisements will be repeated in every 10 minutes in local cable. Conclusion It can thus be asserted in the concluding segment that though in this era use of social media sites are mandatory in order to maintain its notice to customers. However, at the same time, one needs to be cautious. Mismanagement may lead to a gross loss like what happened with Qantas promotion of pyjamas. The employees on the authority of social sites must be trained time and again. Reference List Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation.Tourism Management,47, pp.58-67. Naim, M.F. and Lenka, U., 2018. Development and retention of Generation Y employees: a conceptual framework.Employee Relations,40(2), pp.433-455. Valentini, C., 2015. Is using social media good for the public relations profession? A critical reflection.Public Relations Review,41(2), pp.170-177. Velsamy, A. and Karthikeyan, P., 2016. Social Media In The Professional Development of B-School Faculty.International Journal of Innovative Research in Management Studies (IJIRMS) Volume,1, pp.62-71.